Enteractive CEO Mikael Hansson interviewed by Calvin Ayre

Acquiring new players is a main driver of marketing plans across every operator in the iGaming space, some would even say it’s the number one driver.  As the global gambling market becomes more and more saturated, especially within more established markets such as the UK, we’re now seeing a shift in focus from acquisition to reactivation of existing players, or ideally a mixture of both…

Watch or read the full interview here: http://calvinayre.com/2017/01/26/business/beckys-affiliated-personalization-key-player-reactivation-mikael-hansson-video/