Enteractive CEO reveals how reactivation can help grow online casinos

Speaking to Casinobeats.com, our CEO Mikael Hansson highlighted how online casinos can beat the challenge of rising acquisition costs and instead reactivate churned players in order to help them grow their business.

Reactivating a casino’s churned audience is not only a cost-effective solution but also a means to get those previously profitable players back into an operator’s ecosystem.

Mikael also points out how Enteractive’s solution, which sees trained agents interview individuals on a personal basis over the phone, can also double up as a socially responsible tool in flagging problem gamblers.

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