Legal experts to tackle GDPR challenges at Enteractive Breakfast Briefing

Beyond GDPR: how igaming operators can communicate legally and effectively

Leading retention solution provider, Enteractive, is holding a Breakfast Briefing this month looking into the challenges that iGaming operators are facing when communicating with players once the General Data Protection Regulation (GDPR) is enforced.

Think Privacy legal experts, Simon Adolfsson and Alexander Hanff will be discussing why the legal ground of Legitimate Interest should be favoured over the Active Consent basis when handling customer data for marketing and sales purposes.

The panel, chaired by Enteractive CEO Mikael Hansson, will argue that the legal basis for Legitimate Interest is much stronger and simplifies matters for both operators and their players when communicating post GDPR.

The Breakfast Briefing will take place on Wednesday 9th May at The Palace Hotel Sliema, Malta, 8.30am.

GDPR, which comes into force on 25th May, will have a major impact in the way in which companies handle customer data. Those who fail to comply with the new guidelines may face heavy fines.

Enteractive CEO Mikael Hansson said: “The potential impact of GDPR on our industry is huge, but we believe there are some misunderstandings around the subject, particularly when it comes to customer engagement.

“We’re hoping this panel discussion will bring new light onto GDPR and help operators understand more clearly the legal grounds as to how they can communicate with their costumers when the new regulation comes into force.”

If you are interested in attending the event please email Carla Formosa at marketing@enteractive.se