Pinnacle pens Enteractive Partnership

Operator integrates supplier’s churned player reactivation solution

Pinnacle sign Enteractive


Pinnacle, the award-winning online sports betting and eSports operator, has taken initiative to invest in their players by striking an agreement with the leading retention solution provider, Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

The Pinnacle partnership follows the recent agreement Enteractive sealed with Gaming Innovation Group at the end of 2017.

Enteractive CEO Mikael Hansson said: “We had a strong end to last year and I’m thrilled we’ve started 2018 in a similar fashion with the launch of our services with Pinnacle.

“This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions. We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.”

Pinnacle CEO Paris Smith, said: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.

“We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive, such is the effectiveness of their one-to-one personal calls. The investment is also proving very useful in helping us flag vulnerable users and aid us in our responsible gambling efforts.”

Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group. For more information on our services, please contact Andrew Foster at