Enteractive recognised with double nomination at 2018 EGR B2B Awards

Enteractive Nominated for two awards at EGR B2B Awards 2018.

We are delighted to announce that Enteractive has received two nominations for the prestigious 2018 EGR B2B Awards.

We have been nominated in both the Acquisition and Retention Partner and Best Customer Services categories. This year’s event marks the first time that Enteractive has been shortlisted for the EGR B2B Awards, one of the industry’s most well- known and competitive award ceremonies.

The nominations are another milestone in what has been a very successful 12-month period for Enteractive, which has seen us partner with a number of Europe’s largest iGaming brands.

The shortlisting for both awards demonstrates the industry’s recognition in our services, where we help operators turn churned users into active users through a unique, personal approach, as well as the provision of relationship-based customer service.

Enteractive CEO Mikael Hansson said: “Receiving two nominations for the EGR B2B Awards reflects our fantastic progress this year and our growing reputation as a quality provider of retention solutions and customer services.

“This is a tremendous achievement and I would like to thank the whole team for its hard work in helping us make the shortlist.

“We are looking forward to the awards ceremony and will be hoping that the nominations can turn into prizes!”

The winners will be announced at a ceremony held at the Hurlingham Club in London on the 20th June.


Is Direct Marketing only allowed with Customer Consent post GDPR?

With the GDPR launch date approaching, we’ve decided to continue our GDPR industry insights by publishing our second article on the topic of customer marketing communication and GDPR compliance.

This time, we engaged with Data Privacy experts and Think Privacy AB co-founders Alexander Hanff and Fredrik Norberg to discuss their opinion on how iGaming operators should best approach this. Hanff is recognised as one of Europe’s leading privacy advocates and experts, whilst Norberg is a leading specialist in European Data Protection, with a strong background in multinational corporations.

As Axel Tandberg stated in our previously published PM, Hanff and Norberg also argue that there is no requirement under GDPR to ask customers for active consent in order to communicate with them for marketing purposes. Instead of asking customers to tick boxes, operators will find the legal ground of “Legitimate Interest” quite adequate. Legitimate Interest would also include many advantages both for the operator and it’s customers. Hanff and Norberg also dive a little deeper into the ePrivacy Directive, how it relates to GDPR and how this impacts an operator’s marketing.

Direct Marketing Without Consent

GDPR has swept through Europe and left very few online industries untouched. However, we still have a great deal to learn before we can fully understand the impact on how we process data.

One area impacted is marketing. There is a great deal of confusion over what type of marketing activities are permitted and which legal bases exist for these activities. The intent of this article is to clarify these issues and provide clarity. Firstly, marketing activities are not exclusively based on consent, and furthermore, most marketing activities are not regulated by GDPR, but through the ePrivacy Directive (soon to be replaced by a new ePrivacy Regulation).

Direct Marketing

When performing direct marketing towards customers and potential customers in Europe, as stated above there are two specific legal instruments you need to consider, (i) General Data Protection Regulation (GDPR) and (ii) e-Privacy Directive (ePD).

GDPR regulates processing of personal data, or in terms of marketing; the data that drives and pinpoints your activities. There are a few differences between application in some EU Member States but generally it is a fairly even playing field from one Member State to the next. However, GDPR only regulates how you process personal data, when it comes to how you communicate with existing or potential customers using electronic means (postal marketing is not restricted in the same ways), your activities are regulated by the ePD.

The problem with ePD is that it is a Directive not a Regulation, which means that different Member States have interpreted and applied the law in their own way; in other words, there are 28 different sets of rules to consider when performing direct marketing using electronic communications, and they are only similar on a very generic level.

The good news is that one of the requirements of the GDPR was to review the ePD with a mind to replace it with a new Regulation and this has been going through the legislative process since early last year. As it currently stands, we expect to have a finalised ePrivacy Regulation by spring 2019, which will come into force in early 2020; and because it is a Regulation it will be applied the same in all Member States (just like GDPR). That said, we still need to consider the 28 different applications of the ePD for direct marketing until the new Regulation comes into force.

So, what does this mean? Well, in short; first you must ensure that you collect and use personal data in compliance with GDPR; and then you must ensure your marketing activities comply with the ePD – that doesn’t mean you can’t conduct Direct Marketing – you just have to make sure you follow the rules.

When collecting and processing personal data for direct marketing purposes, there are two legal methods for doing this; either with consent from the data subject (the person you want to direct your marketing at) or as a legitimate interest of the business. Depending on your course of action, the consequences are quite different, so let us look at each in turn.

Direct marketing based on legitimate interest

GDPR specifically states that Direct Marketing may be regarded as a legitimate interest. It also states that data subjects have an absolute right to object to Direct Marketing. Legitimate interest cannot be used to simply circumvent the rights of the data subject. It still has to be lawful.

So, in order to use legitimate interest you must consider all other laws which may have some regulatory control of your activities. As we already stated, sending direct marketing via electronic communications is regulated by the ePrivacy Directive, which means if you comply with the ePD it is likely you can use Legitimate Interest.

In most circumstances, in order to comply with the ePD for the purposes of Direct Marketing, you must either have an existing relationship “in the context of the sale of a product or service” or you must have consent.  Since we are dealing with consent in the next section, let us look at what we mean by an existing relationship.

Under ePD if you have obtained the electronic contact details (email address or cell phone number etc.) of a data subject in the context of a sale (including quotes) it is considered that you have an existing relationship. In this case it is possible to engage in Direct Marketing of your products and services which are similar to the original sale (so you cannot market insurance at someone who purchased a cabbage) providing that the data subject had a simple opportunity to opt-out of direct marketing at the point their contact details were obtained and are given the same opportunity to opt-out in every direct marketing message they receive. These rules apply for emails and SMS messages and in some cases faxes.

With regards to telephone calls it is a little more complex because as we previously stated that different Member States applied the ePD in different ways. As a general rule it is permissible to make unsolicited marketing calls unless the data subject objects – one of the methods of objecting is to sign up to a “do not call” register and as such it is important that you screen all calls against any “do not call” registers in the Member State you are directing your calls. If you make Direct Marketing calls to phone numbers which are listed on such a register you could face potential fines, so it is in your best interest to check the registers.

If a number is listed on a register, it may still be possible to call it if the data subject has provided prior consent (see consent section below) for you to use direct marketing with them.

However, if the number is not registered, it is usually safe to make the call (you should however be aware of any Member State laws relating to the use of “automated” dialling technologies as these technologies may be treated differently), it should be noted however, that if there is any other personal data attached to the telephone number it must be processed under the rules of GDPR, which means if that personal data has not been collected in a fair and lawful fashion it cannot be used to make marketing calls.

So, based on the above we can regard the use of Direct Marketing as a legitimate interest if these conditions are met because the data is being used in a lawful fashion – if the data is not being used in a lawful way (for example, does not comply with the ePrivacy Directive) you cannot use legitimate interest as a legal basis for Direct Marketing.

Direct marketing based on consent

Direct Marketing based on consent is in some ways easier but in other ways more difficult than using Legitimate Interest.

First of all, you must understand what consent is:

  • It must be freely given;
  • It must be for a specific purpose;
  • The person must understand what they are consenting to.

So if we take the first point, you need to understand that consent cannot be obtained as a condition of accessing a service (unless it is necessary for the provision of the service). It is therefore unlikely that requiring a person to consent to direct marketing in order to use a service would be considered as freely given consent.

The second point means that you cannot obtain consent for one purpose and then use the data for another unless there is a reasonable expectation by the data subject that their data will be used in this new way. As you would probably expect, this is a difficult thing to prove so it is widely recommended to avoid. This means for example, that if a person agrees to receive direct marketing by email, it’s not ok to conduct direct marketing activities over the telephone.

For the third point, in order for the data subject to understand what they are consenting to, you must provide them with all the relevant information in plain language.

Furthermore, under GDPR it is now required that you are able to prove you have obtained consent, which means you must somehow record the consent process, such as having a check box which is initially empty but when selected, stores a record in a database indicating it has been selected, when, from which IP address etc.

So whereas consent might seem like an obvious way to conduct Direct Marketing it is not without its challenges.

Right to Object

It is important to understand however, that whether you use Legitimate Interest or Consent as your legal basis for Direct Marketing, data subjects have an absolute right to object to Direct Marketing which means that should they request you stop marketing to them, you must honour that request and cease all direct marketing activities.

Unlike Legitimate Interest used for other processing activities, where the data subject has a right to object but it is not an absolute right – in the case of using Legitimate Interest for Direct Marketing, because they have an absolute right to object to Direct Marketing – that is an absolute right irrespective of the legal basis used.

Of course, if a person does request you cease marketing activities towards them, you are then obligated to ensure that other principles of GDPR are met such as storage limitation, purpose limitation and data minimisation.  In other words, if someone ask you to cease your direct marketing activities towards them and you have their data only for such a purpose, it is likely you would be required to delete that data.


So as you can see – consent is not the only means for conducting Direct Marketing activities but if you choose to use Legitimate Interest you must ensure it is lawful and complies with the ePrivacy Directive (or other laws which may impact how you are permitted to conduct marketing activities).  In the case of unsolicited telephone marketing you should screen against ”do not call” registers and in all cases of unsolicited direct marketing, you must provide an opportunity for the data subject to opt-out.

If you use consent, you must ensure that it is freely given, for a specific purpose and is informed; you must also be able to prove that consent was obtained which means there must be some way for you to record consent at the point it is given.

Alexander Hanff, co-founder of Think Privacy, has a decade of experience in the global privacy and data protection arena. Recognised as one of Europe’s leading privacy advocates and experts, Alexander has been deeply involved in the development of European law including the GDPR and ePR and also acted as expert advisor to the European Parliament Rapporteur.

Fredrik Norberg, co-founder of Think Privacy, is an LL.M., CIPP/E and a specialist in European Data Protection Law and graduated law school with a thesis on the general obligations established by GDPR. Fredrik has a strong background of working in both large multinational corporations as of small start-ups.

To read our previous PM on ‘How to Communicate with Players post GDPR’, written by Axel Tanberg, Senior Advisor at PrivacyWorks, click here.


How to Communicate with Players post GDPR

Enteractive GDPR

“Active consent is not required under GDPR to communicate with customers,” argues Axel Tandberg, Sweden’s foremost digital privacy expert. “It’s even recommended not to classify customer communication under such category. Rather iGaming operators should rely on the Legitimate Interest legal ground, and adjust T&C’s and Privacy Policies accordingly.”

As May is approaching many, if not all, companies in the iGaming industry are working towards GDPR compliance. Enteractive is taking Data Privacy very seriously and has for the past year worked relentlessly to ensure that we fulfil all requirements as a Data Processor.

During that process we’ve discovered that there is a widespread divergence in opinion in what GDPR means for communication with customers. Some, even legal professionals, argue that GDPR means that all iGaming operators (acting as Data Controllers) needs to ask their end customers for active consent in order to send promotional e-mails, text messages or even call their customers over phone, for 1:1 conversations. Some Operators also seem to prepare to do this not only for newly registered customers, but for their entire existing customer base, which in GDPR lingo is called “re-permissioning”.

Since player communication and retention is at the heart of what we do at Enteractive, we were surprised to see this development, especially since it was in contrast to our own research on the topic, and also what we’re seeing in other online industries. Therefore, we discussed this with some of the top leading privacy authorities and decided to publish our findings. First out is a PM written by Axel Tandberg, one of Sweden’s foremost digital privacy experts.

Legal basis for processing of personal data for marketing purposes in accordance with the GDPR

There is an incorrect belief that consent is required when processing all personal data in GDPR. This belief arose due to the fact that the original GDPR proposal was drafted by the EU Commission, whilst consent for processing was the preferred legal basis for processing data in the European Parliament. However, this has since been changed and is evident in the final draft of the GDPR. According to the final draft, there are six legal bases that are applicable. You will find them all in Article 6.1 of the GDPR and are as follows:

  1. Consent;
  2. Performance of a contract;
  3. Compliance with a legal obligation;
  4. Protecting the vital interests of the data subject;
  5. Performance of a task carried out in the public interest or in the exercise of official authority; and
  6. Legitimate Interest

All legal bases have the same “weight”, which means no one is given a higher priority than the other.

The first legal basis, Consent, has quite a few material risks and challenges associated with it:

The meaning of the legal basis Consent, has actually been modified when comparing how consent was defined in the Data Protection Directive (unambiguously given). In Article 4 (11) of the GDPR, consent is defined as a freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear confirmatory act, signifies agreement to the processing of personal data relating to him or her.

As an example of the meaning “specific”, the Article 29 Working Party (the Data Protection Authorities within the EU) has stated that a controller needs to specify the names of all third parties that you might want to share the data with.

Furthermore, Article 7 of the GDPR states that if an agreement is collected in writing which concerns other matters, the request of consent needs to be distinguished and set separately from the other matters. Consent may also not be made dependent upon the performance of an agreement or the provision of a service.

Finally, if consent should be withdrawn from the data subject for some reason, you may not use the data at all or even use the data in accordance with an other legal ground.

Due to these circumstances, consent is rather clumsy in legal basis and it should therefore only be used very selectively and only when it is clearly required.  And since there is no way for a controller to revoke data processing that has deemed the need for consent, the commercial risks of choosing consent can be significant, especially since it is at this point unclear exactly how authorities will interpret and apply the new regulations.

There are only four articles in the GDPR that require consent for the processing of personal data. These are articles 8-10 and 22 of the GDPR:

  • Article 8 concerns consent of children using information society services
  • Article 9 relates to the processing of personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs or membership of trade unions and treatment of genetic data, biometric data to uniquely identify a natural person, health data or data on the sexual life of a natural person or sexual orientation.
  • Article 10 concerns data relating to convictions.
  • Article 22 declares that consent is needed if a decision is based solely on automated processing that produces a legal effect for the data subject.

So, there is no legal requirement in GDPR for the use of consent for the processing of personal data for marketing purposes.

When it comes to the processing of personal data for marketing or customer care purposes, such as product or campaign promotion, offerings or commercial customer communication through appropriate channels (e.g. email, phone or SMS), it is better to use Legitimate Interest as the legal ground for processing. Legitimate interest is the legal basis that allows an organization to use personal data as long as it has clearly informed the individual about what it intends to do with the data and who’s legitimate interest the organization pursues (its own).

This information may be a part of general terms and conditions as long as they are easily found, under a heading of its own and not as the last paragraph. The legitimate interest as part of the terms and condition can also be mandatory to accept in order to use your services, as long as a data subject can object to the use of his/her personal data for marketing purposes.

Furthermore, in Recital 47 of the GDPR it is stated that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest.

But then again one might argue that there is a need for consent in order to send commercial information via e-mail. That is true, but that is not regulated in the GDPR, but in the e-Privacy Directive. However, the e-Privacy Directive also states that you have the right to send commercial information via e-mail to subjects from whom you have obtained their personal data in the context of a sale, also known as “Soft opt-in”. The requirements for the “soft opt-in” are that the data subject has been clearly informed that the personal data may be used for marketing purposes and that they have been given the chance to object from this use – which is very similar to the requirements that is found in the GDPR concerning the use of the legal basis legitimate interest.


As long as an organization clearly informs the data subject about how it intends to use the personal data it collects from a data subject, organisations should avoid using Consent as a legal basis. Instead the use of Legitimate Interests is recommended, as it will simplify matters for both the data subject and the organization regarding the handling of personal data, especially for marketing and sales purposes.

Axel Tandberg

Senior Advisor – PrivacyWorks
Stockholm March 28, 2018
Prior to joining PrivacyWorks Axel Tandberg worked as Head of Governmental Affairs for FEDMA (the pan European Direct and Interactive Marketing Association) for five years (2000 – 2005) and Head of Legal Affairs at SWEDMA (the Swedish Direct and Data driven Marketing Association) for 12 years (2005 – 2017). Axel is as of 2017 a member of the Board of FEDMA.


Axel Tandberg’s publication launches the start of our GDPR industry insights series, brought to you by Enteractive Ltd. To stay tuned on further insights please visit our website or follow us on Facebook.

Customer support focus to benefit up-and-coming casinos during World Cup

Enteractive Customer Support to benefit up-and-coming casinos during World Cup

In the latest issue of EGR Marketing, Enteractive CEO Mikael Hansson provides his thoughts on how quality customer support can help up-and-coming casinos compete against the big brands for market share during this year’s World Cup.

The world’s biggest sporting event presents a great opportunity for operators to acquire new customers, however for small to medium-sized casinos with sportsbooks, they face the daunting task of having to battle against those with superior marketing budgets and expertise in the field.

Mikael argues that focusing on providing excellent customer service available 24/7 can make a real impact on retention, and is a cost-effective alternative to stretching marketing budgets.

“Customer support, for instance, can play a significant role in acquiring and re-training players during this summer’s big sporting events.”

Read the full article by clicking here (subscription required).

For more information on how you can benefit from Enteractive’s Player Support services contact Andrew Foster at andrew.foster@enteractive.se

A Beginner’s Guide to a night of Poker

Working within the iGaming industry, yet not having any experience with betting can sometimes present a few challenges. However, attending a company Poker tournament without having any poker experience is when the real hurdles come in. Carla Formosa, Content Marketing Specialist at Enteractive explains how she dipped her toes into the world of poker. 

The idea of a night at a casino has always been coated with sparkle, glam and of course money. So when Enteractive organised a company poker tournament at Portomaso Casino, I envisioned a night of class, suited up next to my very own version of Sean Connery. However, amidst planning the event amongst colleagues and testing everyone’s poker face, the one part I failed to prepare were my poker skills… or to state the facts, my lack of poker skills. Having never previously sat at a poker table, I forgot that I was going to rip off the band aid surrounded by professional iGaming customer support advisors and reactivation sales agents.

So with my sweaty palms sucking away all the glam from the night, I sat down near two of my colleagues, both of whom are frequent poker players. Through patience from Portomaso’s dealer, and a few nudges from the boys who were willing to share some tricks, I survived my first Poker night without being the first one off the table.

Whether your poker skills are as green as mine, or you’d like a few tips of how not to behave at your next casino trip, here is what I learnt:

Understand a good starting hand selection

Like myself, you might get over excited when dealt a face card. However, simple having a Jack in your palm doesn’t necessarily lead to a winning hand, so hold back your chips until the round gets going or the flop is revealed.

Leave your cards on the table

As the dealer politely educated me, holding your cards on your lap can indicated some funny business. Therefore, to ensure you’re playing morally and so the dealer knows you’re still in the game, keep your cards on the table. To camouflage yourself as an experienced player, you may also want to place a chip on top of them.

Patience is a virtue

A tip from the pros will always be to only play your very best hands and fold all the rest. Poker is a very much a waiting game, so unless you’re dealt high-suited cards or any other hand, you’re better off just folding. Nonetheless, if your mission for the night is to have fun with friends, you’ll be happy to play any hand. And hey, if you’re out before you can say fold, casinos contain plenty of entertainment and games to keep you company.

Bluff rarely 

All the talk about keeping a straight poker face as your bluffing, isn’t as useful as we’ve been educated to think. In most cases, especially in a friendly set up as I was in, the person with the best hand actually does win. When there’s little money at stake, and you’re there to have a good time, bluffing with a low ranking hand won’t probably work out the way you’d hoped.

Don’t worry about it being your first time, everyone starts somewhere

As nervous as I was, I soon started to realise that playing poker in such settings is a lot about luck. In time, I began understanding the strengths and weaknesses of my hand, however no matter my skills, the hand I was dealt was always down to luck.

With a few life ropes thrown by my colleagues, and after embarrassing myself by thinking the river is poker’s version of the Mexican wave, I officially survived my first poker night. I wouldn’t necessarily call myself a poker pro, but at least I can confidently look the part whilst playing the part at our next poker event.

We are constantly on the look-out for people to join our Enteractive Family. If you feel that we might be the right fit for you, contact our HR Manager, Anthony Micallef at jobs@enteractive.se

How customer support leads to improved loyalty

Enteractive Customer service Casino beats

Tore Henriksen, Head of Customer Operations at Enteractive, recently spoke with Casinobeats.com to discuss how focusing on customer support can help smaller-sized casinos compete in the competitive iGaming industry.

By offering support to players on an individual basis, Tore argues that this approach gives them a more personalised experience and ultimately leads to improved loyalty.

He also points out that outsourcing customer support functions is a cost-effective solution for those with smaller budgets.

Read the full interview by clicking here.

Benefits of Customer Retention and (Re)activation

customer retention. enteractive. acquisition

Turning churned players into active and valuable users

Speaking to TotallyGaming.com, our Head of Business Development Andrew Foster discusses the new partnership with the award-winning online sports betting and eSports operator Pinnacle. The deal struck revolves around (Re)activation services, which focuses on player retention and their rebound of value, rather than investing in increasing acquisition costs.

“Our focus is to create an entirely new source of value generation whilst providing a proactive responsible gaming strategy for the operator. The service is such that it compliments an operators existing CRM cycle by regenerating players after the existing cycle has ended.”

Interested in discovering how effective investing in players is opposed to new acquisition? Follow this link to read the full article.

For more information, feel free to contact Andrew Foster directly at andrew.foster@enteractive.se

Pinnacle pens Enteractive Partnership

Operator integrates supplier’s churned player reactivation solution

Pinnacle sign Enteractive


Pinnacle, the award-winning online sports betting and eSports operator, has taken initiative to invest in their players by striking an agreement with the leading retention solution provider, Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

The Pinnacle partnership follows the recent agreement Enteractive sealed with Gaming Innovation Group at the end of 2017.

Enteractive CEO Mikael Hansson said: “We had a strong end to last year and I’m thrilled we’ve started 2018 in a similar fashion with the launch of our services with Pinnacle.

“This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions. We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.”

Pinnacle CEO Paris Smith, said: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.

“We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive, such is the effectiveness of their one-to-one personal calls. The investment is also proving very useful in helping us flag vulnerable users and aid us in our responsible gambling efforts.”

Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group. For more information on our services, please contact Andrew Foster at andrew.foster@enteractive.se

Enteractive takes on the Winter Olympics

Stepping into the Enteractive offices, you’re immediately hit with an intense sport vibe buzzing back and forth from agent to agent. So when your daily job revolves around anything sport related, something as big as The Winter Olympics was always going to heat things up.

Never the ones to shy away from a little friendly competition, we took the opportunity to search for Enteractive’s top Olympian. Now don’t get us wrong, we weren’t trying to seek out the next Lindsey Vonn undercover as one of our staff members, but you can’t blame us for trying.

The 2018 Games

We know what you’re thinking, how could we replicate the Winter Olympic games when our offices are based in sunny Malta with an average temperature of 18° and absolutely no sign of snow? Well that is where creativity had to step in!

With the introduction of our newly built media wall, the Olympic games were played throughout the day echoing the spirit of the games through to our offices. Limited with the lack of ski resorts or ice rinks, and in order to make the tournament as fun as possible for everyone, we decided to turn things old school. Think mini golf, ball throwing, football shoot outs and ring tossing… all the games we grew up playing indoors regardless of your nationality.

However, seeing as we were trying to replicate the Winter Olympics after all, we had to include some winter specific games, which also gave our Scandinavian colleagues some time to shine. We introduced a simple ice hockey net, a makeshift curling sheet and a biathlon range, which with a little imagination from the team worked out perfectly.

Enteractive Winter Olympics

Who will go home with the Gold?

The 10-day tournament allowed staff to compete for their very own Enteractive Olympic gold medal, culminating with the winner awarded the most medals going home with the tournament trophy. This year’s trophy was awarded to our Finnish agent Jaakko, who won a total of 3 Medals. The tournament also proved that our Finnish team consists of the strongest Olympians, with the country taking home 8 out of 10 gold medals.

Playing for keeps

At Enteractive we’re always looking for different ways of changing the game, be it through our services and our company culture. With that in mind, internal retention amongst staff has played a pinnacle role within our HR strategy. Unlike typical sales agent and customer support roles, which tend to have a faster churn rate, we have fought to invest in a fun yet supportive company culture which has helped retain staff in order to form our Enteractive Family.

Friendly tournaments are just the start of activities that are organised to not only ensure employee satisfaction, but focus on staff engagement. Staff events and outings are given utmost importance in Enteractive’s yearly calendar.

According to a study. “54% of millennials cite their benefits as a determining factor in deciding where to work,” whilst “71% of employees who say that they’re happy with their benefits also say that they’re loyal to their companies.” We focus on building strong relationships with the people you have to spend the majority of your days with, to evidently lead to a happier working environment and increased productivity.


Other company benefits include healthy, well balanced breakfast and lunches freshly cooked for every staff member during the week, plus a personal cleaner for your home. We are constantly on the lookout for enthusiastic team players to join our Enteractive family. If you feel like we’d be the right fit for you, contact our HR Manager Anthony Micallef at anthony.micallef@enteractive.se. 

Enteractive CEO reveals how reactivation can help grow online casinos

Speaking to Casinobeats.com, our CEO Mikael Hansson highlighted how online casinos can beat the challenge of rising acquisition costs and instead reactivate churned players in order to help them grow their business.

Reactivating a casino’s churned audience is not only a cost-effective solution but also a means to get those previously profitable players back into an operator’s ecosystem.

Mikael also points out how Enteractive’s solution, which sees trained agents interview individuals on a personal basis over the phone, can also double up as a socially responsible tool in flagging problem gamblers.

To read the full article, click here.