Enteractive gears up for biggest ever ICE exhibition

Enteractive ICE Totally Gaming

Enteractive, the leading provider of player retention solutions for the iGaming industry, will have its biggest presence ever at this year’s ICE Totally Gaming exhibition.

Staff from across the business will be attending the show, which takes place between the 6-8 February at the ExCeL London, where they will be available to guide delegates through its product portfolio.

Enteractive will be showcasing its Player Reactivation Service, which helps operators turn churned players into active users through its unique one-to-one personal phone calls.

The company will also exhibit its Player Support Offering, which is designed to make sure active players stay on board whilst also significantly reducing the costs of an operator’s customer service helpdesk.

Enteractive’s services are fully compliant with the Global Gaming Guidance Group, and are socially responsible as they can alert operators to potentially vulnerable players, ensuring they are handled quickly and responsibly.

Andrew Foster, Head of Business Development at Enteractive, said: “ICE presents us with the perfect opportunity to demonstrate to operators how our services can help reactivate churned players and provide them with healthy margins.

“This will be an important focus for businesses in the year ahead, especially as more markets are becoming re-regulated and taxed locally, plus soaring acquisition costs will place a greater emphasis on a company’s existing client base.

“We’re excited to be attending this year’s show and looking forward to catching up with existing clients, and have the opportunity to meet with new people to discuss our retention solutions.”

To arrange a meeting and find out more about Enteractive’s services, please contact a member of the team below:


Andrew Foster: Head of Business Development
(+356) 99 948 841

Daniel Schembri: CTO
(+356) 79 893 223


Daniel Larsson: Head of (Re)activation
(+356) 99 313 509


Tore Henriksen: Head of Customer Operations
(+356) 99 629 773


Carla Formosa: Content marketing Specialist
(+356) 99 292 410

Reflecting back on Enteractive’s 2017 achievements and milestones

2017 – Year in Review

With Christmas come and gone faster than you can say Santa, it’s time to set some new personal and professional goals for 2018. Returning to the office with an inbox full of season greeting’s emails one is forced to reflect on the past year to see where you’ve come from, what you’ve done and what you’ve accomplished. Doing so might instil a sense of personal gratitude which will help propel yourself towards achieving your new goals for 2018.

Living in the fast paced life we find ourselves in today, it’s easy to forget everything we’ve accomplished. As the Enteractive family start to trickle back to Malta and settle into a new year, we’ve decided to look back on the year which was focused on internal restructure and change.

With Enteractive rapidly expanding, 2017 saw a 37% increase in staff in order to accommodate many of the company’s new client deals. The (Re)activation department saw a 48% increase in overall activations and reactivations throughout the year. Whilst, the Player Support department which offers customer support services accomplished an astonishing 104% increase in player support contacts.

In order to achieve such strong results, Enteractive underwent a restructure of staff, departments and working ethos. Here are a few highlights from the past year:

Sealed Partnerships

In 2017, Enteractive pivoted its business to capture new customers for both (Re)activation and Player Support. With the introduction of Andrew Foster handling all business development and acquisition, the company exceeded their 2017 goals in terms of new clients. We are pleased to be working with a few of the industry leaders which now also include: Gaming Innovation Group, Pinnacle, Aspire Global, Casino Calzone, Joreels Casino, Play Frank, Metal Casino, Lucky Casino, Fansbet, ONEBET, Red Army Bet and Redsbet.

New Home

With the company rapidly growing, the Enteractive family began bursting out of their Gzira Waterfront offices. After 6 happy years, the company was relocated to a much larger and brighter office in Rue D’Argens Gzira, in order to keep everyone under one roof. The open plan office boasts 800sqm of space, allowing for plenty of freedom and growth for the future. 2018 will see the office undergo a total refurbishment according to staff needs and desires. This will include a fully-fledged kitchen, Sports Bar dining area and other sports themed aesthetics.

Fredrik Burvall

2017 also marks the year of the strategic appointment of Fredrik Burvall to the Enteractive Board of Directors. Burvall, who stood down from his previous role earlier in 2017 as Cherry Group CEO, joins Enteractive after more than ten years at Cherry where he also acted as CFO.

Under his stewardship, the operator became one of the most successful brands in Scandinavia, acquiring seven companies during his time, including casino and sportsbook brand ComeOn

(Re)activation Proprietary Dialler

The development of Enteractive’s new proprietary dialler, was also a major project which was initiated in 2017. By investing in a highly qualified tech team, the company has focused on changing industry (Re)activation standards by building a dialler for their specific needs. The dialler focuses on easy and fully secure data exchange, real time dashboard reporting and other factors to support reactivation at scale.

SiGMA – Summit of iGaming Malta

For the first time in Enteractive’s history, the company decided to exhibit in what is described as one of the largest dedicated iGaming exhibition and conference for the iGaming industry. The trade conference was held between the 22-25th November and saw the Enteractive team play the ‘summit’ field by showcasing their Player (Re)activation and Customer Support services. Enteractive also invited Fredrik Norberg, a GDPR Privacy Legal Advisor, to be on hand to answer any queries delegates may have had regarding the upcoming GDPR regulation.

Looking ahead

Achieving many of the goals set out as a company for 2017, Enteractive looks towards 2018 with even bigger, better and more ambitious plans. As we focus on continuing to perfect our services and offering for our clients, we shall work towards retaining our title as iGaming industry leaders in Player Retention Solutions.


Staying responsible when acquiring and retaining players

Mikael Hansson, CEO of Enteractive, explains to SBC News regarding complying with social responsible standards that, “From our experience, there’s so much to be gained when talking to someone directly, whether it’s in person or in our case, over the phone.”

Technology plays a significant role when enforcing and implementing social responsibility guidelines within the iGaming industry. However, whilst technology may help operators with data analysis, in order to fully identify and guide vulnerable players, there’s no better approach than human interaction

Many businesses are under pressure to acquire new players and retain existing ones, in what is becoming an increasingly competitive marketplace. This means that operators are having to focus on upholding a responsible approach, whilst also attracting users to come back to their site by creating a loyal, long term brand relationship. By utilising third-party services, who are fully accredited and hold socially responsible tools, operators may be confident that they won’t fall foul of the rules.

Read Mikael’s full story by clicking here.Enteractive Reactivation Retention Responsible Gaming


Gaming Innovation Group improves CRM focus with Enteractive partnership

GIG implements solution designed to reactivate churned players  

Gaming Innovation Group (GIG) has partnered with leading player retention solutions provider Enteractive to boost the reactivation of its churned players.

Enteractive’s Player (Re)activation Service has been integrated with GIG’s SuperLenny, Thrills and Kaboo sites.

Enteractive’s solution turns churned players into active users through its unique one-to-one personal phone calls, where trained agents interview individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

In addition, the operator has taken on Enteractive’s activation service, which targets registered non-depositing players converting them to active users on the respective sites.

Enteractive’s socially responsible method, compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

Remy Hordan, Head of Central CRM at Gaming Innovation Group, said: “Since working alongside Enteractive, we’ve already seen a significant increase in the number of churned players becoming active again and using our products.

“As well as improving our customer engagement with players to better understand their gaming experience, the service is also an invaluable tool in flagging vulnerable users aiding us in our responsible gaming efforts.

“We’re thrilled by the early success and are excited to extend the solution across our other brands.”

Enteractive CEO Mikael Hansson said: “Partnering with Gaming Innovation Group, an already established and growing operator, is a major deal for us and we’re excited to be an integral part of its CRM strategy.

“Our service will enable GIG to significantly improve its bottom-line results by reactivating those lost users and helping them find their way back to GiG’s impressive portfolio of gaming sites.”


GDPR expert to advise delegates at Enteractive’s SiGMA stand

Privasee’s Fredrik Norberg to answer questions on new regulations at retention solution provider’s booth B198

Enteractive, the leading provider of player retention solutions for the iGaming industry, has enlisted the help of an expert legal adviser to guide delegates through the potential impact of the General Data Protection Regulation (GDPR) at stand B198 at SiGMA.

Fredrik Norberg, Privasee’s GDPR Privacy Legal Advisor, will be on hand to answer any questions delegates may have about the new regulation, which comes into force from May 2018.

Stockholm-based Privasee are experts in privacy and GDPR compliance, with a mission to bridge the gap between business and IT to success with the GDPR privacy principals.

GDPR will require operators across Europe to comply with strict new laws when handling customer data.

Norberg will be at Enteractive’s stand B198 from 9am to 6pm on Friday at SiGMA, held at the Malta Fairs & Conventions Centre in Ta’ Qali.

SiGMA interviews Enteractive CEO ahead of 2017 summit

Ahead of Malta’s largest iGaming show SiGMA, Enteractive CEO Mikael Hansson sat down with the event’s organisers to preview what delegates can expect from the industry’s leading retention solutions provider at this year’s summit.

In this interview with SiGMA, Mikael provides an insight into Enteractive’s unique approach to the reactivation of churned players, how GDPR will impact the iGaming industry in 2018, and how the company plans to continue its recent growth over the coming months.

Read the full interview with Mikael by clicking here.


Enteractive CEO discusses importance of the telephone for reactivation rates

In the latest issue of Casino International, Enteractive CEO Mikael Hansson highlights the impact a phone call can have on reactivation rates.

Enticing a churned player back onto the slot machines or roulette tables requires that extra bit of effort to make them feel wanted. Sending messages is common practice when retaining and reactivating players, however at Enteractive we find that talking to individuals on personal basis is the most effective tool.

In fact, we estimate this method of communication can actually convert around 30% of players into becoming active again.

Read Mikael’s full article by clicking here

Enteractive Reactivation Player Retention

Enteractive to Showcase Retention Solutions at SIGMA

Enteractive to exhibit at stand B198 at Malta’s largest iGaming summit

Enteractive, the leading provider of player retention solutions for the iGaming industry, will be displaying its leading reactivation services at Malta’s largest iGaming show, SIGMA, in November.

The trade conference, held between 22-25 November at the Malta Fairs & Conventions Centre in Ta’ Qali, will see Enteractive showcase its Player Reactivation Service, which helps operators turn churned players into active users through its unique one-to-one personal phone calls.

Located at stand B198, the company will also exhibit its Player Support Offering, which is designed to make sure active players stay on board whilst also significantly reducing the costs of an operator’s customer service helpdesk.

Enteractive’s team will be on hand to guide delegates through the solutions, as well as highlight how the service is working towards becoming compliant with the soon-to-be enforced GDPR regulation, which will require operators across Europe to adhere to strict new laws when handling customer data.

Enteractive CEO Mikael Hansson said: “SIGMA provides us with the perfect opportunity to demonstrate our retention solutions to a key audience and we’re excited to be exhibiting.

“With more markets than ever before becoming regulated and taxed locally, reactivating lost players will become increasingly important for operators in the foreseeable future.

“GDPR will place greater scrutiny on how gambling companies handle customer data and consent, and our services will provide an effective solution when targeting users in a responsible manner and adhere to these strict new regulations.”


Enteractive SiGMA Reactivation

How the Human touch turns Churn into Return

Enteractive CEO Mikael Hansson argues that despite the digital age of instant messaging, the one-to-one phonecall is still the most effective way to turn churn into return.

Enteractive Player Retention Mikael Hansson Reactivation

Technology dominates the way we interact with one another, whether that’s in a social or business context. Acquiring and retaining customers is no different, with operators using tools such as email, SMS, and instant messaging on a daily basis.

But there’s no guarantee consumers bombarded with promotional communications will have the inclination or time to read them all, such is the frantic pace of modern life. In more cases than not, it’s a lot easier for the operator to get their message across directly by picking up the phone.

For some, ringing a customer directly might feel like an old-fashioned approach, but done correctly with trained staff and it can be a powerful engagement tool. Not only can you build up a personal relationship, but it’s also proven to have a powerful impact on turning a churned player into an active user.


Reactivating a lost user

With rising acquisition costs, many operators are now placing much more emphasis on retention. However, keeping users engaged is just as big a challenge, particularly with rising competition in the industry.

And when the unfortunate but inevitable churn does happen among certain players, reacquiring them can be very costly.

At Enteractive, we believe that one of the most effective ways of bringing those lost players back to the fold is to speak to them on an individual basis. Through a simple phone call, you can build up a relationship much quicker than a generic email bonus offer or push notification.

Our dedicated and trained team ask individuals what kind of content they prefer, and the reasons why they have become inactive. The conversation is effectively a survey and allows the agent to build up a picture of the player’s likes, dislikes, and current circumstances. We ensure that costumers are contacted by agents they can relate to, who share the similar cultural backgrounds in order to create a long term loyal relationship.

Many are still betting or gaming elsewhere, yet a particular operator taking interest in them may be all the incentive they need to return, particularly if the results of the ‘survey’ can be used to tailor a specific bonus.

Reactivating those churned players can be hugely beneficial to a business, and we estimate that such a practice can turn 30% of players active again.

These phone calls can also be highly effective in identifying issues when talking to them directly. Whether this is to do with age restrictions or problem gambling, operators can make note of the individual’s details to be ensure they aren’t contacted again.


Roll out the red carpet

Businesses look to make sure their VIP players are treated well due to their high value, but there’s no reason why with our service the VIP experience cannot be extended to the rest of an operator’s customer base in a cost-effective manner. Particularly when firms are looking to differentiate themselves and stay ahead of the competition in such a saturated market, providing a top-notch reactivation service could hold the key.


Mikael Hansson is the CEO of Enteractive, the leading provider of player retention solutions for the iGaming industry. He co-founded the company in 2008 and has a wealth of experience in senior management roles. Prior to Enteractive, he was a corporate CFO as well as owner of a consulting/advisory firm.

Everything is better with a slice of Pizza!

Enteractive Retention Customer Support Casino Calzone


What do pizza and casinos have in common? In reality, nothing at all. However, combine a Swedish pizza chef passionate about iGaming, with the Maltese gaming firm Fast-Track and you’ve cooked up a mouth-watering online casino – Casino Calzone.

The humorous yet entertaining site is designed to mimic a typical Italian pizzeria, where game bonuses are as delicious as your favourite calzone. All players are greeted by the friendly pizzaiolio Big Cal, who adds a personal touch to the site through his typical Italian personality that is shown through his first person blog.

Sticking to a tasty theme, Casino Calzone is affiliated with actual pizzerias around Sweden. As a welcome bonus, players have the option to start their Casino Calzone dining experience, by redeeming a match bonus in the form of a pizza voucher.

This plate full of goodness has been garnished with industry leading player support powered by Enteractive since December 2016. Through a fully-fledged FAQs section and 24hour live chat support, all players are guided through any queries they might have.

Approaching the one-year mark of collaborating with Enteractive, Casino Calzone has shown a dramatic increase of players which pushed the amount of support needed. On average, Enteractive has ensured that within 44seconds of a support ticket being drawn, 88% of those queries are resolved on first contact.

Each support advisor spends an average of 10 minutes when in contact with a player to ensure they are given the importance and attention they need. Subsequently, this personalised and friendly method further enhances the relationship a player has with the brand through reliability and approachability.

If visiting this uniquely tasty casino has made your stomach grumble, check out Casino Calzone’s stand at this year’s SIGMA event. They will be representing themselves in the best way they know how, through their very own Casino Calzone Pizzeria. Grab a delicious slice of pizza, and learn about what they can offer you.

For more information on Enteractive’s Player Support contact Andrew Foster at andrew.foster@enteractive.se

Enteractive Retention Customer Support Casino Calzone

Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO
Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.